Carmelo Anthony is the latest NBA player to venture into the production world.
The Portland Trail Blazers forward and his longtime business strategist Asani Swann have launched a content and production company called Creative 7 that already has several projects lined up, according to Variety. Anthony took inspiration for this new endeavor from WWE legend, actor, and producer Dwayne "The Rock" Johnson.
"Honestly, the way that Dwayne Johnson has approached the business is unparalleled. He came at it with the approach that he was just going to do the work, build a legacy, and let his resume speak for itself," Anthony said. "He put in the hard work and the commitment to change the game, and has continued to chart a path that is all his own."
One of the projects Creative 7 is working on will tell the story of a group of young basketball players known as the Jersey Four who were racially profiled, and police shot them on the New Jersey Turnpike in 1998.
The company is also partnering with A+E Studios on a limited series about the friendship between Muhammad Ali and Malcolm X, and Creative 7 has planned other collaborations with Brad Pitt's Plan B and the producers of "Get Out" and "BlacKkKlansman."