Study: Celtics fans most loyal in the NBA

Ned Dishman / National Basketball Association / Getty

The Boston Celtics boast the most loyal fanbase in the NBA, according to a recent study.

The study, conducted by, compared the NBA's 10 most-followed teams based on a number of different criteria, including the average percentage of games watched per season, percentage of fans with a tattoo of their favorite team, and average dollars spent on merchandise.

Celtics fans were found to be the most loyal and also had the highest amount of team logo tattoos. New York Knicks fans ranked second and Miami Heat supporters finished third.

Other findings from the study:

  • Of those surveyed, 43% said they were more loyal to their favorite team, while 28% were more loyal to their favorite player.
  • Los Angeles Clippers fans spent the most money on merchandise at an average of $304 per year per person.
  • The Brooklyn Nets had the highest percentage of bandwagon fans, with 45% admitting to following the team for less than two years.
Study: Celtics fans most loyal in the NBA
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