A Colorado sporting goods store that boycotted Nike in response to the brand's Colin Kaepernick ad campaign is shutting down after more than 20 years in business.
Stephen Martin, owner of Prime Time Sports in Colorado Springs, told Laura Wilson of KOAA News5 he can no longer afford his monthly lease.
"Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas," he said. "How do you do it? They have a monopoly on jerseys."
Martin made the decision to pull all Nike products from his store last fall after the company released its "Just Do It" 30th anniversary campaign. He also canceled an autograph session with Brandon Marshall in 2016 after the Denver Broncos linebacker kneeled during the national anthem in protest of police brutality and social injustices.
"As much as I hate to admit this, perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized," Martin said.
Martin said he expects his store to stay open for about another month and is helping his staff find other jobs.
"That part of the military respect that's in me just cannot be sacrificed or compromised, as I believe Brandon Marshall and Colin Kaepernick both did," he said. "I don't like losing a business over it, but I rather be able to live with myself."