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Through a slow summer of sports betting, the futures market has taken center stage. And with how long NFL win totals have been available, numbers are starting to take shape.
Curious who the public likes - or dislikes - for the 2020 season?
We talked to Jay Rood, Bet.Works' chief risk officer and theScore Bet's head trader, to get some insight.
Here's how things are shaping up roughly two months from the start of the season.
|ATL||7.5 +100||7.5 -120|
|ARI||7 -110||7 -110|
|BAL||11.5 +100||11.5 -120|
|BUF||8.5 -135||8.5 +115|
|CAR||5.5 -130||5.5 +110|
|CHI||8 -110||8 -110|
|CIN||5.5 -130||5.5 +110|
|CLE||8.5 +110||8.5 -130|
|DAL||9.5 -130||9.5 +100|
|DEN||7.5 -110||7.5 -110|
|DET||6.5 -125||6.5 +105|
|GB||9 -110||9 -110|
|HOU||7.5 -120||7.5 +100|
|IND||8.5 -140||8.5 +120|
|JAX||5 +115||5 -145|
|KC||11.5 -125||11.5 +105|
|LV||7.5 -110||7.5 -110|
|LAC||7.5 -120||7.5 +100|
|LAR||8.5 -125||8.5 +105|
|MIA||6 -115||6 -115|
|MIN||8.5 -130||8.5 +110|
|NE||9 -150||9 +120|
|NO||10.5 -110||10.5 -110|
|NYG||6 -115||6 -115|
|NYJ||6.5 -110||6.5 -110|
|PHI||9.5 -110||9.5 -110|
|PIT||9 -110||9 -110|
|SF||10.5 -120||10.5 +100|
|SEA||9.5 +110||9.5 -130|
|TB||9 -145||9 +125|
|TEN||8.5 -115||8.5 -115|
|WSH||5 -120||5 +100|
We already have an idea of who the contenders are. The Chiefs and Ravens lead the pack at 11.5, with the Saints and 49ers a full win behind. The Cowboys could be a force out of the NFC, while the Buccaneers are the story of the offseason.
As it stands, the reigning Super Bowl champions are seeing the most action.
"The Chiefs are double the handle of the next closest, which are the Buccaneers," said Rood.
Bettors might be onto something with the Chiefs: Over 21 seasons, head coach Andy Reid is 16-4-1 to the over on win totals.
And then there's Tampa Bay, which landed the crown jewel of the free-agent class in quarterback Tom Brady. The Buccaneers have been the hottest commodity in the NFL market, seeing their title odds slashed from 50-1 to 10-1 at one point.
We know the Buccaneers and the Chiefs will be two bet-on teams in 2020. What about the other clubs in the next tier?
"The team drawing the most activity outside the top teams is the Broncos at this point," said Rood.
While one non-contender draws some attention from the public, another has garnered no interest.
"The team that no one wants is the Jags. Zero bets to them," added Rood.
The Jaguars might have a difficult time surpassing the number, as they aren't favored in one game all year.
OK, so bettors aren't keen on Jacksonville; that's not surprising. But every year, there's one team coming out of left field that draws more interest than normal.
And it looks like bettors are expecting a big Year 2 from Arizona head coach Kliff Kingsbury.
"Strangely, the Cardinals are drawing some action," said Rood.
If you're looking for a team that deserves some good fortune, look no further than Arizona.
The Cardinals were one of the NFL's unluckiest teams last season, winning 2.1 fewer games than expected. Arizona went 3-5-1 in one-score games and registered a negative turnover differential, which both point to positive regression.
Bettors might be onto something here.
(Odds source: theScore Bet).
Alex Kolodziej is a betting writer for theScore. He's a graduate of Eastern Illinois who has been involved in the sports betting industry for 12 years. He can quote every line from "Rounders" and appreciates franchises that regularly wear alternate jerseys. Find him on Twitter @AJKolodziej.